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The Team
Tamar Hadar and Efrat Adiv are the founders and CEOs of Playplus. They are prominent business women with vast experience in marketing, sales and business development for local and International companies. They have focused on design and educational content curation in the past 8 years and have developed various types of interactive content, designed for the whole family.
Playplus
Playplus specializes in developing content and interactive spaces, which encourage children and their families to explore and learn through play. The Company has set a focus to promote multi-disciplinary and interdisciplinary learning through interactive means which enable anyone to learn in their own way and pace. The company believes that edutainment is the key for learning through play.
Recent projects:
- Lunada – The Jack, Joseph and Morton Mandel Children’s Museum of Beersheva
- A-B-See-DO interactive exhibition for the whole family, Tel Aviv
- “Otsar Milim” Center- (Vocabulary) – Gordon School Bat Yam
- Yeruham Inter-generational Park

Tamar Hadar
CEO & Founder

Tamar Hadar & Efrat Adiv

Efrat Adiv
CEO & Founder